From unmet need to operating system.
I move from customer problem to interface, architecture, business rules, team, and feedback loop—without losing the original intent between disciplines.
Product inventor · AI systems builder · Technology executive
Peter Schroeder.
I find unmet needs, invent the product, and build the technology and team that can take it from first working version to production scale.
Product invention
Applied AI
Engineering
Brand & design
One career, two disciplines
Engineering precision. Creative instinct.
I’m a Danish-American product and technology leader based in Los Angeles, formally trained as a Mediegrafiker—media graphic designer—at Aalborg Tech College. I bring a strong brand and perceived-value lens to every product, because how something is understood and valued is inseparable from how it works.
Over more than two decades, I’ve created products across design, branding, software, communications, AI, national media, music, and live production.
I founded and built Telzio, including its cloud communications product, internal operating platform, and production AI systems for fraud prevention, customer service, and voice generation. Today I’m building Third Space, a Los Angeles creative production studio. Before and alongside technology, I built a career as a DJ, producer, songwriter, and label founder.
Read the story →Product & AI
Strategy with enough technical depth to become real.
AI built for production, not presentation.
Custom models and platforms for fraud prevention, customer service, voice generation, communications, and back-office operations.
Selected impact
“Creating tools for experts—without making people feel like they need to be one.”
20+years building software, products, and creative work
4companies launched: Tegnebordet, 6AM Productions, Telzio, and Third Space
47+verified podcast conversations about technology, entrepreneurship, and creativity
Explore
Different rooms. Same curiosity.
01 · Work
02 · Music
03 · Insights
Products, companies, and systems
A career connecting product judgment, technical architecture, AI, and operational leadership.
From records to live rooms
The creative career that taught me taste, timing, and how to make complexity feel effortless.
What I’ve learned along the way
First-hand notes on product, engineering, leadership, creativity, and building useful things.